Direction
How to set direction, make trade-offs and align people around the decisions that shape what your team builds and why.
4 articles · 19 min total
Sep 22, 2025 · 5 min1. Strategy & prioritization: Choosing what matters most
Creating direction, making trade-offs explicit and building a shared understanding of how decisions are made
Jan 5, 2026 · 5 min2. Stakeholder alignment: Moving in the same direction
Creating shared understanding among the people and groups who influence, request, build, review or depend on a piece of work
Nov 10, 2025 · 4 min3. Product thinking: Building the right thing
Understanding what value a product is meant to create for the user, the business and the organization
Feb 10, 2026 · 5 min4. Technical leadership: Setting direction without becoming a bottleneck
Creating clear principles for architecture, quality, technical risk and ways of working so the team can make good decisions
Browse series
- The Foundation· What must be true before a team can deliver. This series covers the human conditions that high-performing teams depend on.
- Execution· How to ship with confidence through clear process, quality standards and practical ways of working.
- Improvement· Getting better over time through structured thinking, people development and stronger teams.